mGinger

mGinger, a mobile marketing platform seems to have got it right - “Let people earn from the disturbing messages & capitalize on the huge mobile marketing scope”. Designed & managed by Chaitanya Nallan, CEO who is a IIT Kgp & ISB Hyderabad alumni is ably supported by Veerendra Shivhare as COO (REC bhopal alumni) & Anil Sharma from IIT Kanpur

A wonderful concept wherein mGinger provides a platform for people to advertise their ventures/products/services by sending messages to the interested audience & at the same time those who are hearing their mobile beep every few mins earn every time it shows a new message.

Extremely wonderful concept & very well executed. When i say well executed its majorly because they have clearly listed the interest areas for which the audience wants to recieve messages thereby saving them from the pain of junk messages. Also they have been able to target smaller areas than one would have imagined like computers, books, electronic gadgets etc.
At the same time if we look at some more enhancements that one could imagine & desire there seems to be a void when we consider the geography they have been able to cover. Also, the sustainability of the model seems to be a little bit of a question mark as the margins that they would be able to make in the “end to end chain” would be less & hence the break even would majorly depend on numbers.

They have been able to get funding from Draper Fisher & NEA IndoUS Ventures and have been in news over the past few months.

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