160by2

1997 - Hotmail asked “Why cant personal email be free?”2007 - SMS Country questions “Why cant personal SMS be free?”

Yes, thats exactly what 160by2 a SMS Country initiative introduces its website to the audience. Now, free SMS from web is something that mosts amongst us have known and most of these websites which allow you to send free SMS either have a limitation or asks you to click on some link wherein you have to pay so its all been a gimmick. But 160by2 has come up with a really “iNnovative” idea wherein you can send a maximum of 50 messages a day absolutely free.
Now the catch & the fact on how would SMS Country earn out of this - A 160 character SMS is broken into 2 parts wherein you are allowed to send 80 characters per SMS and the remaining 80 characters are appended with contextual advertisements & so the name 160by2. So the revenue generation would happen from the second part of 160 and the “aam aadmi” would have free 80 characters.

The next & very important question is the fact that there is appended contextual advertisement, what about privacy? SMS Country has made sure that everything is completely automated and there is 0% human intervention so all your messages are in safe hands..or same scripts!. And if you were thinking you would send 50 messages free of cost to your girl friend, 160by2 has got some sharp MBAs designing their cash flows and so only 10 messages per day per number are allowed.

Hats off for this really nice idea & to register for free on 160by2 hit http://160by2.com/index.aspx