creAdivity

creAdivity is a technology-based platform for people who are interested in giving vent to their creative energies but do not have the right outlet to do so. Simultaneously, it is a place where organizations – especially small and medium enterprises – can get innovative solutions to their advertising and marketing related problems.

creAdivity has, within it, a marketplace which brings potential clients in touch with creative enthusiasts such as management and design students, free-lancers, professional designers and artists. The creatives can also collaborate among themselves using custom built professional networking tools made available to them by creAdivity.

Here’s what sets creAdivity apart from the others:

1. It is a unique concept – there are no instances of similar enterprises functioning at a mature stage in India
2. There will be two complementary parts of the platform – a professional network of creatives and managers and a state-of-the-art marketplace – with inter-linkages between the two
3. The underlying philosophy behind creAdivity is of “creative collaboration”. There will be tools which will help the creative community collaborate and discuss when they have to come-up with solutions to business problems.

creAdivity (http://www.creadivity.com/, for beta) is in incubation stage and currently pilot programs being run to gauge the market readiness for the concept. So far the founders have managed to bring together about 40 creatives who have shown keen interest in the model and have been participating in various activities on creAdivity.

For the pilot, creAdivity has so far organized competitions in which participants were asked to make advertising campaigns for hypothetical client situations and give rationale for the same from a marketing stand-point. Some of the competitions were:

· Design a campaign for a multiplex in a metro, encouraging people to see movies on weekdays to boost its mid-week sales
· Design a campaign for a travel and tourism company showcasing the benefits of touring different places in India for each month of the year(a set of 12 ads with one theme)
· Devise a strategy for ‘branding art’ to promote artists of different genres.

Some very encouraging responses were received from creatives and the standards of competition have also been quite high. The company is working on modifying the platform to cater to the needs of potential clients and is about to get into client acquisition mode starting this quarter. With a team from top B Schools like IIMs, ISB & Great Lakes - creAdvity is all set to rock!