webVastra

webVastra is an early stage e-commerce venture in the online retailing of customized fashion apparels. The firm is currently selling customized T-shirts over the internet through the portal http://www.webvastra.in/. The firm’s USP is to provide premium quality customized T-shirts at reasonable price to its target customers. The firm is registered at the Science & Technology Entrepreneurs Park at IIT Kharagpur.

Vision

Provide end to end solutions for premium quality customized apparels to our valued customers at value price by providing a highly immersive shopping environment

Promoters

WebVastra was established on April 2007, from IIT Kharagpur. The site was formally launched on 19th June 2007. The Co founders of the firm are:

· Dharamveer Arora (B.Tech, IT BHU Varanasi, three years of experience in Steel & IT industry)
· Nishank Agrawal (B.Tech, IIT Kanpur, two years experience in Construction industry)
· Santhosh S Subramanium (B. E., Bharti Sadan University three years experience in IT industry)
· Ashutosh Chouksey (B.Tech, MANIT Bhopal)
· Amit V Joshi (B Tech, VNIT Nagpur, four years experience in Defence Research & Automobile Design)

Management Structure

The organization structure is flat with each partner handling the following responsibilities

· Dharamveer Arora – Sales & Marketing and external communication
· Nishank Agrawal – Operations & Finance
· Santhosh S Subramanium – Design and Marketing
· Ashutosh Chouksey – Finance & Logistics
· Amit V Joshi – Design & Marketing

Concept Description

The firm is engaged in providing customized T-shirts to the customers through web portal www.webvastra.in. This user-friendly portal lets the user customize his/her T-shirt in 3 simple steps:

1. Select T-shirt style: Round-neck, V-neck and ring-neck style for men & women.
2. Select the Color: From the color pallet.
3. Select the Design: Around 75 designs in different categories.

The customer can play around with the style, colour or design of the T-shirt .The payment is accepted by means of credit card/net banking/ cheque/ DD/ ITZ cash card once the final product is customized. The firm has hired the services of a payment gateway provider which is Verisign secured for online payments. The T-shirt is delivered at the doorsteps of the customer within eight working days by a reputed courier company.

Bulk orders

The Firm is also engaged in providing complete T-Shirt solutions (from designing, based on the theme, to delivery) to institutional customers like corporate, institutes, events. Customers can place their enquiry on the website in the bulk enquiry segment.

Quality

The quality of the T-shirts offered is comparable to any premium branded T-shirts. The T-shirts are made of 180 GSM super combed smooth cotton fabric. Currently, the firm has tie up with suppliers, based out of Tiruppur (Tamil Nadu), with excellent global client record

Way Ahead

The strategy envisaged by the firm in short term is

· Quality Personalization T-Shirts (where customer can upload his/her own images). Currently there is no good quality personalized T-Shirts available in the market
· Increasing the designs to 500, T-Shirt styles to 8, and T-Shirt colors to 10
· Premium Customized Sweat Shirts

Long-term strategy

· Premium Customized Apparel brand
· One stop Customized T-Shirt solution
· Global delivery model
· Expanding to Ethnic and Western Customized Fashion Apparel
· Offline model (kiosk) in retail outlets